DIAMOND ROCK INVESTORS

GRAPHIC

Diamond Rock Investors are a diamond trading, investment, and bespoke jewellery firm with offices in London and Hong Kong. This project involved designing new branding and marketing materials for the company and providing guidelines and templates.

The logo was required to invoke a sense of heritage while having a contemporary appeal. For this purpose heraldic imagery with a highly polished finish was used in the logo. The central crest in the shape of a crest-cut diamond is emblazoned with two griffons, the mythological protectors of precious objects, surrounding a perfect cut diamond. The strong metallic logo is underscored by a contemporary typeface which allows the logo to stand out set against light or dark backgrounds.

Also produced as part of this package were business cards, an investment prospectus, and client information materials.