Foodcloud are a social enterprise that gathers excess food from retailers and the food service industry that would otherwise go to waste and redistributes it to local charities using an app and pre-existing distribution networks.
The Foodcloud logo was developed and designed alongside the company in the Trinity Launchbox accelerator program, where they were based at the time. The simple pictorial logo works as a word-picture and is matched in rounded form by the font. The natural pastel palette gives an approachable and friendly feel to the finished logo which has colour and orientation variants for different applications.
Also included in this project were business cards, company stationary, presentation materials, and app icons compatible with both iOS and Android platforms.